Unlock The Full Potential Of Your Email Marketing With Expert Insights.

THE RITUAL ROADMAP

An In-Depth Audit and Tailored Roadmap to Revolutionise Your Email Strategy
Our Ritual Roadmap pinpoints exactly what’s working and what’s not across your email setup, revealing hidden revenue, fixing leaks in your customer journey, and giving you a clear, actionable plan to transform your list into a loyal, high-converting community.

Discover What’s Holding You Back

Your ReVENUE revolution starts here

More emails won't fix a flawed foundation. An audit reveals the cracks, so your strategy stands strong.

Sometimes, you and your team just need some expert guidance.

As experts in creating and optimising email marketing strategies for purpose-driven e-commerce brands, we understand the challenges you face in creating and maintaining a robust customer retention rate. The first of these challenges is often the lack of specialist strategic expertise in-house to recognise growth opportunities and develop a customised strategic plan for improving conversions and retention through your email marketing efforts, prioritised by the impact on ROI.

Maybe you can relate?

✹ You feel overwhelmed by email marketing and don’t know where to start when it comes to prioritising your optimisation efforts for maximum ROI.

✹ Despite growing your email list, your engagement rates and sales are stagnating.

✹ You’re pouring resources into setting up flows and sending frequent campaigns, but conversions are not meeting expectations.

✹ You lack the in-depth analytical and strategic knowledge to pinpoint why your approach is failing.

✹ Your emails seem to vanish in the digital void, with deliverability issues increasing.

book a free discovery call

The Roadmap can help you:

✓ Gain expert clarity on what's working and what isn't

✓ Discover exactly where to optimise to boost your revenue

✓ Discover which new flows you should implement

✓ Discover how to fix your deliverability issues and stay out of the spam folder

✓ Identify untapped segments of your audience and how to engage them

✓ Learn focused strategies to enhance the profitability of your email flows and campaigns

✓ Gain a detailed, data-backed roadmap that supports your email marketing decisions and guides future investments

book a free consultation call

WHAT STRATEGIC EMAIL MARKETING WILL DO FOR YOUR BUSINESS

Increase Sales
Increase Profitability
Increase Customer Lifetime Value
Increase Positive Reviews & User Generated Content
Drive Repeat Purchases
Develop Loyal Brand Advocates

The
Process

Stop gambling with your email strategy. Adopt a plan that delivers predictable results.

With tailored strategic guidance, you'll transform your approach to email marketing, ensuring every effort is prioritised by ROI and tailored to your unique brand strengths.

We’ll Deep Dive Into These 8 Key Areas:

Discover crucial optimisations and adjustments needed for your account setup to enhance the integration with your e-commerce platform. The proper setup ensures accurate data transfer and catalogue management, directly boosting the efficiency and accuracy of your marketing efforts.
Identify improvements in your lead capture strategy to significantly increase your subscription growth rate. Higher subscription rates lead to a larger audience base, amplifying potential sales and expanding market reach.
Pinpoint critical stages in your customer's journey where you can enhance flow development and campaign strategies. Focusing on these key points will help maximise conversions and engagement, directly impacting revenue.
Master the art of granular segmentation to deliver more targeted messaging. Effective segmentation results in higher personalisation, which can increase customer satisfaction and conversion rates.
Assess the health of your email list to determine whether re-engagement or list cleaning is necessary. Maintaining a healthy list improves overall performance and deliverability, which are crucial for achieving better open and conversion rates. Culling dead weight will also reduce your subscription costs.
Ensure your emails reach your subscribers' inboxes and not their spam folders. Improving deliverability protects your brand's reputation and enhances the effectiveness of every email sent, reducing waste and increasing engagement.
Optimise your existing automated email flows and discover new opportunities for creating key revenue-generating flows. Prioritising these efforts based on ROI will streamline your processes and maximise profitability with minimal effort.
Enhance your email campaigns by learning to optimise your messages for better engagement and conversions. Developing a mix of content that keeps your audience engaged all year round is crucial for ensuring a consistent flow of revenue.

Start Your Retention Revolution

What’s Included

Strategic Roadmap & Action Plan

Following the in-depth audit, we will use the findings to build a custom strategy roadmap for your brand. This will detail the steps you and your team should take to improve your email marketing performance and maximise revenue.
90-Min Strategic Presentation Call

We'll have up to 90 minutes together to discuss the audit findings and the recommendations in your strategic roadmap. You'll be able to ask clarifying questions and any general questions about email marketing for your brand.
Best Practice Flow Outlines

If needed, we will provide access to our best practice flow outlines, including technical setup and content recommendations for up to 8 key automation flows you might be missing or require optimisation.
Segmentation Strategy

We will share our best-practice segmentation strategies and build key audience segments needed for analysis, basic campaign segmentation, and list cleaning in your account, along with a guide on when to use them.
Deliverability Rescue Plan

If required, we will provide a plan to restore your deliverability score to Good/Excellent, along with tips to maintain this and stay out of the spam folder.
Best Practice Design Guidelines

We will provide best-practice design guidelines to help you and your team optimise your email design for engagement and conversions across devices.

Real Client Results

Our clients consistently see an average of 27-49% of total revenue attributed to their email marketing.

If you’re not seeing around 25%+ of revenue being attributed to email marketing, you’ve got revenue growth potential we’d love to help you achieve.

Our clients consistently see Good to Excellent Open, Click and Conversion Rates across their campaign emails.

Our clients consistently see Excellent Submit Rates across their Sign-Up Pop-Ups.

And, of course, our campaigns consistently drive revenue.

I Want Results Like These

Choose your retainer plan

BASIC PACKAGE

£2,400+VAT

Up to 4 emails pcm

Perfect for brands getting started with email marketing who want consistent, strategic campaigns to start building momentum.

GET STARTED

Most
Popular

PRO PACKAGE

£3,750+VAT

Up to 8 emails pcm

Perfect for brands with larger mailing lists ready to segment their audiences and send more targeted campaigns that drive growth.

Get Started

PREMIUM PACKAGE

£5,500+VAT

Up to 12 emails pcm

Perfect for established brands with complex customer bases that need deeper segmentation, advanced optimisation, and maximum campaign coverage.

Get Started

Need something different? No problem.

We can tailor our retainers to fit you. Just book a call, and we can discuss your needs.

Book Your Free Consultation Call

We are now 12 months in and signing a new contract so that says it all really!

“Working with Chloe and the team has been great; they are very professional and over-deliver on expectations. The stats speak for themselves and our returning customer rate has gone up each month and we see a solid revenue return each month. If you’re on the fence about working with Chloe - just do it; you won’t regret it!”
Jon Wallhouse | Sutsu
A winning strategy...the figures to date have exceeded our expectations.

“For a consumer-facing business, email marketing is a must. Chloe has built a winning strategy to engage with our audience and to drive sales via Klaviyo. The figures to date have exceeded our expectations.”
Stephanie Drax | Leapfrog Remedies
We've seen growth in our online sales and more sales per customer.

“I would 100% recommend Chloe. Since working with her, we’ve seen growth in our online sales and more sales per customer.”
Myfanwy Gloster | Glosters Pottery
Chloe's knowledge of strategy and Klaviyo has been a brilliant addition to the business.

“Chloe‘s work is exceptional and her knowledge of strategy and Klaviyo has been brilliant to bring into the business. Chloe has exceptional attention to detail and is really easy and professional to work with.”
Helen Edwards | East End Prints
If you need a professional, knowledgable, organised, strategic email marketer, then Chloe is for you!

“If you need a professional, knowledgeable, organised, strategic email marketer, then Chloe is for you! She is one of those unique marketers who can look at the big picture and then drill it down into action."
Katherine Dyer | The Pocket Strategist®

Frequently asked questions

Client results obviously vary due to numerous factors but all our current retainer clients consistently see 30-50% of their revenue attributed to their email marketing with an ROI of up to 25x their monthly investment.
No. The initial commitment is 3-months to ensure we can successfully onboard, get everything set up and start seeing results. From there onwards we move into a rolling monthly contract, where 30 days notice is required. We want you to be happy working with us and to be achieving a solid ROI that makes continuing with us a no-brainer. If for any reason that’s not the case after the initial 90-days, we’ve no desire to hold you hostage ;)
No. With us, you won’t have to deal with a revolving door of account managers or wait around for someone to check with the real expert behind your email marketing. You'll be working directly with our founder, Chloe, who will personally be your go-to contact for the entire duration of your retainer. We like to keep things simple and personal.
Absolutely. Book a free consultation call and we can talk through the options, your goals and which option is best suited for your brand.
Yes. This is because we know these tools are best-in-class at delivering results, and for that reason, we invest a lot of time in ensuring we know these tools inside and out and stay on top of updates.
If you're not yet using Klaviyo but would like to be, then we can start with a migration and a Flow Project package to get you set up.
Depending on your budget and timeline, we can either start with a larger package, which you can later downgrade once your core flows are established, or focus on setting up the flows first before launching campaigns. Our approach is flexible and tailored to your needs. Book a call, and we can discuss your goals and priorities to find the right solution.
No problem, simply send us an email at hello@thepurposefulemail.co.

Still wondering if our retainers are right for you?

We believe in the right fit, not just any fit. That's why we offer a free consultation call—no strings attached. Let's discuss your specific email marketing challenges, explore your goals, and see if our retainer would truly benefit your business. If it turns out we're not the perfect match, no worries! As email marketing nerds, we are always happy to share insights or answer questions, regardless of whether you choose to work with us.