Social media built your community. Email is how you monetise it.
You've built a loyal brand community. But if your email list is an afterthought, you're leaving your most valuable channel completely underused.
Ritual Retention builds and runs your email marketing from the ground up, built around your brand voice, your values, and the relationships you've already earned.
No spammy tactics, no shortcuts. Just a direct channel that converts.
You're leaving revenue on the table. Every single day.
IF ANY OF THIS SOUNDS FAMILIAR, WE SHOULD TALK
You've put real work into building a customer base that actually cares about what you make. But if your email marketing is sporadic or generic, you're not just leaving repeat revenue on the table; you're also slowly eroding the trust of the customers you worked so hard to earn.
✦ You have a welcome and an abandoned cart email. But you're ghosting customers at every other stage of their journey, where you could be driving sales on autopilot
✦ Those generic templates were fine to get you started, but now they're actively working against you, failing to convert and quietly devaluing the brand and products you've put so much into
✦ Your campaigns are nothing but product announcements and sales, and your unsubscribe and low repeat purchase rates show it
✦ You're tired of depending on expensive ads and unreliable algorithms to bring customers back to purchase
retention PAYS
when email is done right
Most independent brands have a list full of people who've already bought from them, already love what they make, and are ready to buy again. And yet they're neglecting these people and pouring budget into ads to find new customers, when the real profit is in the second, third, and fourth purchase from the customers they've already got.
Done right, email is your highest-ROI channel. It brings customers back between purchases, keeps your brand front of mind, and builds the kind of loyalty that means people choose you over and over without needing a discount to do it.
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How we can help
Ritual Roadmap
A deep-dive audit of your email marketing with a clear, prioritised plan showing you exactly what to fix, what to build, and where the biggest opportunities are.
Ritual Design System
A fully custom, conversion-optimised email template system built in Klaviyo and Figma. Mix and match branded content blocks to create beautiful, on-brand emails in minutes.
Ritual Foundations
Everything you need to turn your Klaviyo account into a revenue-generating asset: a custom template system, eight core automated flows, sign-up forms, key segments, and campaign guidance.
Ritual In Residence
Your email, completely off your plate. Strategy, campaigns, flows, list growth, and reporting, all handled by a partner who knows your brand as well as you do. Limited spots available.
“WE'RE 12 MONTHS IN AND SIGNING A NEW CONTRACT SO THAT SAYS IT ALL REALLY!”
Working with Chloe and the team has been great, very professional, and they over-deliver on expectations. The stats speak for themselves: our returning customer rate has gone up, and we continue to see a solid revenue return each month. If you're on the fence, just do it. You won't regret it.
Jon W.
"Chloe's knowledge of strategy & Klaviyo has been a brillianT addition to the business."
Chloe's work is exceptional, and her knowledge of strategy and Klaviyo has been brilliant to bring into the business. She has exceptional attention to detail and is really easy and professional to work with.
Helen E.
I started Ritual Retention because independent brands who actually care about their customers deserve better than spammy tactics and one-size-fits-all strategies that do more harm than good.
As a certified Klaviyo Master partner with a Master's in Psychology and 15 years of marketing experience, I build strategies rooted in your brand voice, your customer behaviour, and the relationships you've already earned. The right message, to the right person, at the right time, so every customer feels looked after, not just marketed at.
Book a free consultation call to see if my team and I are the right fit for your brand.
Email marketing built on proven strategy, shared values, and real expertise
Meet Chloe, founder of Ritual Retention
The Work
Great Email Design Doesn't Just Drive Clicks. It Protects Your Brand.
Every email you send is a touchpoint. Poor design doesn't just underperform, it actively erodes trust, devalues your products, and gives people a reason to unsubscribe. When your emails are as considered as your brand, they reinforce quality, deepen customer relationships, and make buying feel like the obvious next step.
Want to see what that looks like for brands like yours?
You can embed an email signup form here by pasting the code for one in a blank "embed" box.
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